At 12:01 a.m. tonight, Sony will release its much-vaunted PlayStation 3, which debuted last week in a huge Hollywood party with scads of celebrities. Nerds have been camping out at Targets, Wal-Marts and other lucky retailers all over America for a chance to spend $600 for a little plastic box that plays games. Some of them will be re-selling it on eBay for $1,500 or more. [UPDATE, 10:08 A.M. 11/17: At least 13,135 Playstations are listed on eBay at this moment ... ranging as high as $5,200 in bidding.] Some are paying dozens of homeless people to stand in line for them, apparently in hopes of cornering the PlayStation market. And the market is hot, hot, hot!
And we're supposed to believe Sony "miscalculated" (or maybe somebody just didn't get the memo) when they allegedly built only 1 million of these toys for the entire world?
"It's not a marketing ploy,'' said Sony's PR guy this week. "Trust me.''
Stand back, folks. Lightning's gonna strike that guy.
How many times are we gonna fall for that "Sorry, folks, we didn't make enough Tickle Me Elmo/Cabbage Patch Kid/Razr scooters, so you'll just have to trample each other to buy our products" manipulation? Just wait until after Christmas and you won't be able to walk down an aisle at Kmart without knocking over a stack of PlayStation 3s -- and maybe for less.