Monday, August 07, 2006

The Heinz Ketchup Conundrum

If you're one of those people who is always whining that the Mainstream Media simply don't have a clue, well, in your face, Blogger Boy! Here's proof that the Media are still raking muck and comforting the afflicted and all that jazz ...

The Chicago Sun-Times has gone deeper and wider and saucier with its important investigation, appearing in today's editions: How do you fit the jumbo Heinz bottle in the refrigerator door?

The intrepid Chicago reporter has found ... you don't. That's right: The bottle and its long neck is too tall, so Heinz has designed a "squatter, sportier-looking bottle" that fits into your door slot -- where you'll see it better and use more of it so you'll buy more Heinz ketchup to put in your door where you'll see it better and use more of it so you'll buy more Heinz ketchup to put in your door where you'll see it better and use more of it so you'll buy more Heinz ketchup to put in your door.

Think I'm wrong about hard-hitting journalism for the masses? Mid-day online reports at the Chicago Sun-Times show the ketchup bottle story is getting 27 times more hits than the Lebanese cease fire! Nobody ever got rich overestimating the American public.

3 comments:

Patty said...

Wow and a tree died for that info.

Jill said...

Was the story above or below the fold? The bottle wouldn't help me because my fridge door has a shelf without a "fence" to hold things on it. The other two shelves are full.

Ron Franscell said...

Good question. Couldn't tell online, but wouldn't such a momentous piece of investigative journalism actually appear above THE FLAG?